花垣网站优化与SEO实战：从零到排名的全流程记录
最近帮花垣本地企业做网站优化，发现很多人对SEO的理解还停留在"发外链"阶段，其实现在搜索引擎算法早变了。这里记录下我实操花垣网站SEO的全流程，从基础配置到排名提升，看完直接能上手操作。
第一步：检查网站基础配置
先确认网站是否支持SEO优化，有些模板站连最基本的</code>和<code><description></code>都没设置。我用的方法很简单：
<ol>
<li>右键查看网页源代码</li>
<li>搜索<code><meta name="description"</code></li>
<li>如果没有就直接改模板文件（一般在<code>header.php</code>或<code><em>partial/head.ejs</code>）</li>
</ol>
<h3>生成sitemap文件</h3>
花垣企业站建议同时生成普通sitemap和百度sitemap：
<pre><code class="language-javascript">npm install hexo-generator-sitemap --save // 通用sitemap
npm install hexo-generator-baidu-sitemap --save // 百度专用
</code></pre>
生成后访问：
<pre><code>https://你的域名.com/sitemap.xml
https://你的域名.com/baidusitemap.xml
</code></pre>
能看到XML文件内容就说明成功了，这个文件会告诉搜索引擎你网站有哪些页面。
<h3>提交sitemap到搜索引擎</h3>
<h4>百度站长平台</h4>
<ol>
<li>登录<a href="https://ziyuan.baidu.com/">百度搜索资源平台</a></li>
<li>选择"普通收录"->"sitemap提交"</li>
<li>填入刚才生成的XML地址</li>
<li>验证网站建议用"文件验证"（上传个HTML文件到根目录最方便）</li>
</ol>
<h4>谷歌Search Console</h4>
<ol>
<li>登录<a href="https://search.google.com/search-console">Google Search Console</a></li>
<li>添加属性时选择"域名"验证（需要修改DNS记录）</li>
<li>在"站点地图"里提交<code>sitemap.xml</code></li>
</ol>
<h4>必应网站管理</h4>
直接同步Google数据最省事：
<ol>
<li>登录<a href="https://www.bing.com/webmasters/about">必应网站管理</a></li>
<li>用Google账号登录并授权同步</li>
<li>不想同步就单独验证网站（方法类似谷歌）</li>
</ol>
<h3>百度主动推送（重点！）</h3>
百度现在支持API主动推送，比等待爬虫抓取快很多：
<ol>
<li>安装插件：</li>
</ol>
<pre><code class="language-javascript">npm install hexo-baidu-url-submit --save
</code></pre>
<ol>
<li>修改<code></em>config.yml</code>：</li>
</ol>
<pre><code class="language-javascript">baidu<em>url</em>submit:
count: 50 # 每次推送50条新链接
host: www.你的域名.com # 必须和备案域名一致
token: 你的API令牌 # 在百度站长平台获取
path: baidu<em>urls.txt # 默认就行
</code></pre>
<ol>
<li>修改部署配置：</li>
</ol>
<pre><code class="language-javascript">deploy:
<ul>
<li>type: git</li>
<li>type: baidu</em>url_submitter # 添加这行</li>
</ul>
</code></pre>
这样每次<code>hexo deploy</code>时会自动推送新链接，控制台会显示推送结果。
<h3>robots.txt配置</h3>
在<code>source</code>目录下创建<code>robots.txt</code>文件：
<pre><code class="language-javascript">User-agent: *
Allow: /
Allow: /about/
Allow: /products/
Disallow: /admin/ # 后台目录
Disallow: /wp-admin/ # WordPress后台
Disallow: /temp/ # 临时文件
<p>Sitemap: https://你的域名.com/sitemap.xml<br>
Sitemap: https://你的域名.com/baidusitemap.xml<br>
</code></pre><br>
这个文件会告诉搜索引擎哪些页面可以抓取，哪些禁止抓取。</p>
<h3>页面优化细节</h3>
<ol>
<li><strong>标题优化</strong>：花垣本地企业建议用"关键词+地域"格式，比如"花垣网站建设-XX科技"</li>
<li><strong>关键词密度</strong>：自然出现3-5次即可，别堆砌（现在算法能识别）</li>
<li><strong>图片优化</strong>：所有图片必须加<code>alt</code>属性，描述要包含关键词</li>
<li><strong>内链建设</strong>：文章里自然插入相关页面链接，比如写"花垣网站优化"时可以链接到首页</li>
</ol>
<h3>碎碎念</h3>
其实花垣这种小地方做SEO反而有优势，竞争小很多。我帮客户做的装修网站，只优化了3个月就从第10页冲到首页前3。关键是要坚持更新原创内容，每周至少发2篇行业相关文章，搜索引擎最喜欢新鲜内容了。
<p>最后提醒：别去买外链！现在百度对垃圾外链打击很严，搞不好会被降权。老老实实做内容，用上面这些方法，3-6个月肯定能看到效果。</p>
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